What’s Your Brand Personality?

(And Why It Matters for Marketing That Actually Books)

If you’re a woman in business, chances are you’re not just selling a product or service, you’re creating an experience. But if your brand doesn’t clearly show who you are, it can feel like you’re talking to an empty room online.

That's where your brand personality steps in.

At She Shines Studio, we use 12 brand archetypes to help women like you find their unique brand voice, so your marketing feels natural, not forced.

What Is a Brand Archetype (And Why Should You Care)?

Your brand archetype is the personality behind your business. It guides how you show up online, from your captions and Canva posts to the photos on your website.

Let’s say you’re a Caregiver archetype. Your clients come to you for support and care. Your content should feel nurturing and empathetic, not pushy or salesy.

If you’re a Creator, you probably thrive on originality. Your visuals and messaging should reflect your artistry, not a cookie-cutter Canva template.

This is more than fluff. This is the strategy behind brands that grow sustainably.

Why Knowing Your Brand Personality Makes Marketing Easier

✔️ You stop second-guessing every caption

✔️ You post content that actually reflects how your business feels

✔️ You attract clients who get it. The ones who stay, rebook and refer

Take the Quiz & Start Showing Up with Confidence

Not sure what your brand personality is?

TAKE THE QUIZ HERE

It only takes a few minutes and could change the way you show up in your business.

And if you’re ready to turn that insight into action, check out our Workbook to put your personality to work in your marketing.

$29 BRAND CLARITY WORKBOOK