Not sure how to make your brand feel more you? The 12 brand archetypes help women in beauty and wellness build a consistent, personality-driven brand so your content connects, your message is clear and dream clients start paying attention.

You don’t need to “wing it” every time you open Canva or Instagram. In this post, we’ll walk you through how to create a clear branding and marketing plan that actually supports your business goals without needing a marketing degree or burning out on trends. This is about strategy that fits you, your audience and your business.

If you’ve ever sat there not knowing what to post or felt like everything you write sounds the same, you’re not alone. Knowing your brand personality helps take the guesswork out of marketing and makes it easier to show up in a way that feels like you. In this post, we’ll unpack how your archetype can guide your voice, visuals and content so you stop second-guessing and start attracting dream clients.