How to Create a Marketing Plan for Your Business (Without Guessing)

Tired of winging it with your content? You’re not alone.

Whether you run a service-based business, sell products or juggle both, most women I work with share the same frustration:“I’m doing all the things… but nothing’s really working.”

The good news? You don’t need another trending hack. You need a simple, clear brand and marketing plan that works for you.

Step 1: Know Your Brand Personality

Before you plan content, figure out how you want to show up. Your brand archetype gives you a guide, it’s how you talk, how you look and what kind of energy your brand brings to the table.

(If you haven’t done the quiz yet, start here)

TAKE THE QUIZ HERE

Step 2: Align Your Visuals & Voice

Your colours, photos and tone of voice should work together. If your brand feels disconnected, clients can’t build trust and trust is what leads to bookings.

💡 Tip: Pick 2–3 adjectives your dream client would use to describe their ideal experience then check if your Instagram or website reflect that.

Step 3: Build a Content Plan That Reflects Your Strategy

Posting randomly won’t cut it. Your content should:

• Speak to your dream client’s goals or struggles

• Reflect your values and services

• Feel like you, not just what everyone else is posting

  
  

Inside our Brand Clarity Workbook, you’ll get 30 days of caption ideas to start showing up with ease.

Final Thought

If you’re still trying to market your business without a clear brand strategy, you’re doing it the hard way.

The right strategy saves time, builds connection and helps you book the kind of clients you actually want to work with.

✨ Want help putting it together?

BOOK A FREE 30 MIN BRANDING SESSION