You’re the SAGE
You Lead with Wisdom
You’re not just building a business, you’re building trust. You guide with clarity, grounded in experience and insight. Your clients look to you for more than just results, they come to you for answers they can rely on.
When your brand reflects that steady, informed presence? It builds confidence. People know you’re here to educate, empower and elevate, not just to sell.
The Sage brand personality helps you show up as the calm authority and always a step ahead in every word, every design, every offer so more of the right people can find you, trust you and book with you.
MEET THE SAGE
Your business is built on clarity, knowledge and guiding others with confidence
You’re not here to repeat what’s already been said. You’re here to question outdated norms, share hard-won knowledge and guide people toward a deeper understanding of themselves and the world around them.
You help people feel informed, empowered and aligned, and when your brand reflects that? You become the go-to guide for those seeking truth, not trends.
Your brand shines when it feels:
Grounded and informed
Calm, confident and clear
Backed by real insight
Like a trusted, go-to guide
WHY BRAND PERSONALITY MATTERS
What Makes Your Brand Memorable
Your brand personality is the foundation for:
✔️ How your business speaks
✔️ What your visuals communicate
✔️ How clients experience you online
Your archetype helps you
✔️ Build trust faster
✔️ Show up consistently (without second-guessing every caption)
✔️ Attract clients who align with your energy and values
Real-life Sage brands
They're rooted in science-backed, non-toxic skincare. Their tone is calm, confident and educational to prioritise clarity and knowledge. They empower customers with transparent ingredients, certifications and proven results.
The Nue Co. combines clean ingredients with scientific formulations. They educate their audience through calm, data-rich messaging, always grounded in expert knowledge. Their brand feels like a trusted advisor in the health and beauty space.
A Workbook Made for Businesses Like Yours
This is the branding guide I wish more women had when they started.
Created especially for female-led service businesses, this workbook helps you:
✔️ Use your brand voice to attract the right clients
✔️ Bring your brand personality into your messaging
✔️ Reflect on how your business is showing up online
✔️ Learn how to show up with more confidence
✔️ Stop second-guessing your content
It’s like sitting down with a brand strategist who actually gets what it’s like to run a service-based business.
You’ll get it all for $29
Even though the value packed into this workbook is closer to $299.
Because when you build your brand from the inside out, with clarity on your voice, visuals and personality, you stop overthinking and start attracting more of the right clients.
It’s not just about looking good online. It’s about creating a brand that connects and books.