You’re the Jester
You Lead with Joy
You’re not here to follow a script, you’re here to shake things up, lighten the mood and remind people that business can be fun and impactful.
You’ve built your business on realness, wit and the kind of vibe that instantly puts people at ease. When your brand reflects that playful confidence? The right people notice. They’re drawn to your humour, your charm and the way you make business feel human.
The Jester personality helps you show up with spark, sincerity and a wink of fun in every word, every image, every offer so more of the right people can find you, trust you and book with you.
MEET THE Jester
Your business is built on humour, heart and doing things your way
You’re not here to play it safe, you’re here to keep things real, bring the laughs and create an experience your clients actually enjoy showing up for.
You help people feel relaxed, welcomed and like they can be themselves. When your brand reflects that playful, genuine energy? The right clients feel it and they keep coming back for more.
Your brand shines when it feels
Fun, playful and full of personality
Uplifting and easy to connect with
Light-hearted but still professional
Lightness in a heavy space
WHY BRAND PERSONALITY MATTERS
What Makes Your Brand Memorable
Your brand personality is the foundation for:
✔️ How your business speaks
✔️ What your visuals communicate
✔️ How clients experience you online
Your brand archetype helps you
✔️ Build trust faster
✔️ Show up consistently (without second-guessing every caption)
✔️ Attract clients who align with your energy and values
Real-life Jester brands
BOOIE Beauty, co-founded by Celeste Barber, is a perfect example of the Jester archetype. It’s playful, cheeky and refreshingly real, delivering effective skincare without the industry fluff. Her bold humour brings a no-nonsense, laugh-out-loud energy to the brand, making beauty fun and totally relatable.
Adriene Mishler blends real-life relatability with warmth and humour in every video. Her brand feels like your best friend guiding you through wellness: uplifting, approachable and light-hearted, with no pressure to be perfect.
A Workbook Made for Businesses Like Yours
This is the branding guide I wish more women had when they started.
Created especially for female-led service businesses, this workbook helps you:
✔️ Use your brand voice to attract the right clients
✔️ Bring your brand personality into your messaging
✔️ Reflect on how your business is showing up online
✔️ Learn how to show up with more confidence
✔️ Stop second-guessing your content
It’s like sitting down with a brand strategist who actually gets what it’s like to run a service-based business.
You’ll get it all for $29
Even though the value packed into this workbook is closer to $299.
Because when you build your brand from the inside out, with clarity on your voice, visuals and personality, you stop overthinking and start attracting more of the right clients.
It’s not just about looking good online. It’s about creating a brand that connects and books.