You’re the INNOCENT
You Lead with Hope
You’re not here to add more noise, you’re here to bring clarity, kindness and a fresh perspective. You’ve built your business on integrity, heart and the belief that simple, honest care can create real change.
When your brand reflects that pure, uplifting energy? The right people feel it. They’re drawn to your warmth, your sincerity and the sense of ease you bring to everything you do.
The Innocent brand personality helps you show up with calm confidence, quiet power and purpose in every message, every visual, every offer so more of the right people can find you, trust you and book with you.
MEET THE INNOCENT
Your business is built on simplicity, sincerity and heart-led values
You’re not here to hustle harder or follow noisy trends, you’re here to lead with light, show what’s possible with kindness and create a business that feels safe, nurturing and true to you.
You help people feel calm, seen and gently guided, and when your brand reflects that? The right clients feel held and inspired to choose you.
Your brand shines when it feels:
Calm, honest and reassuring
Gentle but confident
Uplifting, without being overwhelming
Rooted in trust and simplicity
WHY BRAND PERSONALITY MATTERS
What Makes Your Brand Memorable
Your brand personality is the foundation for:
✔️ How your business speaks
✔️ What your visuals communicate
✔️ How clients experience you online
Your brand archetype helps you
✔️ Build trust faster
✔️ Show up consistently (without second-guessing every caption)
✔️ Attract clients who align with your energy and values
Real-life Innocent brands:
Burt’s Bees is known for its natural, simple and honest approach to skincare. Their brand focuses on purity, sustainability and transparency which are core traits of the Innocent archetype.
ALO Yoga offers wellness from a place of mindfulness, clean design and gentle encouragement. Their branding is peaceful, ethical and focused on inner calm, helping clients feel balanced and whole.
A Workbook Made for Businesses Like Yours
This is the branding guide I wish more women had when they started.
Created especially for service businesses in beauty and wellness, this workbook helps you:
✔️ Use your brand voice to attract the right clients
✔️ Bring your brand personality into your messaging
✔️ Reflect on how your business is showing up online
✔️ Learn how to show up with more confidence
✔️ Stop second-guessing your content
It’s like sitting down with a brand strategist who actually gets what it’s like to run a service-based business.
You’ll get it all for $29
Even though the value packed into this workbook is closer to $299.
Because when you build your brand from the inside out, with clarity on your voice, visuals and personality, you stop overthinking and start attracting more of the right clients.
It’s not just about looking good online. It’s about creating a brand that connects and books.